Case Study: AIDA Cruises achieves real-time, scalable analytics and 21x faster tag deployment with Google Analytics Solutions

The Google Analytics 360 Suite offers AIDA Cruises insights and efficiencies at scale

AIDA Cruises, a leading European cruise brand in the Costa Group headquartered in Rostock, wanted a clearer view of its customers’ online journeys—how visitors were acquired, how they behaved and when they converted—while relaunching thousands of pages and a full online booking system across multiple domains. The company needed an agile, scalable analytics environment that removed IT bottlenecks and made data accessible to teams for better decisions.

Partnering with Trakken, AIDA implemented the Google Analytics 360 Suite and Google Tag Manager 360 with auto-event tracking and a roll-up property for cross-domain reporting. This cut tag deployment from 21 days to one, delivered near‑real‑time insights into destination searches and booking behavior, centralized analysis across sites, and enabled more efficient marketing, remarketing and faster, data-driven decisions that improved conversion.

AIDA Cruises

Marc Schwinzer

Web Analyst