Case Study: Domino’s achieves a 6% increase in monthly revenue with Google Analytics Solutions

The Google Analytics 360 Suite increases Domino’s monthly revenue by 6%

Domino’s, the leading pizza delivery chain in the U.K. and Ireland, faced a challenge as online and mobile orders grew: marketing and analytics data were siloed across devices and channels, preventing a holistic view of customer behavior and slowing actionable insights. The team needed integrated, cross‑device measurement and more efficient reporting to optimize marketing performance.

Working with DBi, Domino’s implemented Google Analytics 360, Google Tag Manager 360 and BigQuery to unify digital and CRM data, streamline tag management, and automate reporting. The changes delivered immediate business impact: a 6% increase in monthly revenue from faster on‑site targeting, an 80% year‑over‑year reduction in ad‑serving and operations costs, quicker tag deployment, and clearer, data‑driven marketing decisions through customized dashboards.

Domino’s

Nick Dutch

Head of Digital