Case Study: Samsung achieves 2x+ return on ad spend with Google Analytics Solutions

Samsung increases return on ad spend by over 2x with data-driven creatives

Samsung, working with Google Analytics Solutions through Google Marketing Platform and Ad-Lib.io, faced the challenge of scaling creative production and delivering the right message to the right audience faster. The company needed to improve campaign performance while reducing a six-month average launch cycle.

Google Analytics Solutions helped Samsung use data-driven creatives to speed up production and optimize delivery, cutting launch time to five days and enabling 24-hour creative refreshes. The result was a 173% increase in return on ad spend, more than doubling ROAS versus existing display creatives, while Samsung met its Galaxy Note20 sales objectives online and offline.

Samsung

Guillermo Barberà

Head of Media, Data & Loyalty Marketing