Case Study: Rituals achieves 85% sales growth with Google Analytics Solutions

Rituals Grows Their Brand with Google Marketing Platform

Rituals, a body, home, and gifting brand, wanted to expand beyond its loyal base in Europe and reach new audiences in the UK and U.S. while delivering the right message on the right device at the right time. To do this, Rituals used Google Analytics Solutions as part of Google Marketing Platform, connecting first-party data in Google Cloud to improve audience targeting and measurement.

Google Analytics Solutions helped Rituals build purchase-probability audiences and use machine learning to make campaigns more effective and scalable. The results were strong: sales increased by 85%, CPA decreased by 15%, and online growth accelerated to 200%.

Rituals

Hedwich de Groot

Data Driven Digital Marketing Manager