Case Study: Rituals achieves scalable audience creation and 85% sales growth with Google Analytics Solutions

Rituals Boosts Sales by 85% with Google Marketing Platform

Rituals, the luxury bath and body brand from Amsterdam, was growing rapidly and needed a way to reach new audiences across countries without overloading its marketing team. Using Google Analytics Solutions and the Google Marketing Platform, the company faced the challenge of manually building audiences from website behavior for personalized campaigns, a process that was becoming too slow and labor-intensive as the brand expanded.

Google Analytics Solutions helped Rituals automate audience creation with Google Marketing Platform, making campaign targeting more scalable and affordable. The result was a major business impact: Rituals reported an 85% increase in sales, and the team said the solution helped transform its broader vision for becoming a global brand.

Rituals

Martijin van der Zee

Digital director