Case Study: Posadas achieves up to 88% conversion uplift (18% average) with Google Analytics Solutions

Posadas - Customer Case Study

Posadas, Mexico’s largest hotel chain with over 100 properties, needed better visibility into where guests were abandoning its online booking funnel. The standard Google Analytics funnel showed only aggregated data, so Posadas wanted hotel-by-hotel segmentation and deeper insight into abandonment behavior to lift conversion rates.

By implementing Event Tracking for the booking steps and adding exit surveys, Posadas built a per-hotel data matrix to pinpoint friction, compare quoted prices to revenue, and test targeted pricing and promotions. Those actions improved site and sales strategies, driving an 18% average conversion increase and up to an 88% uplift for some hotels.

Posadas

Monica Herrero

eCommerce & Online Marketing Manager, Posadas