Case Study: Nissan Motor Company achieves deeper vehicle preference insights and quicker, more accurate market decisions with Google Analytics Solutions

Nissan Motor Company gains deep insights into users’ product preferences with Google Analytics e-commerce

Nissan Motor Company, a global Japanese automaker, operates a network of websites where consumers explore vehicles and request brochures or test drives. To better serve demand in local markets, Nissan needed deeper, item-level insight into user preferences—by vehicle category, model and color—beyond standard conversion goals.

Nissan added Google Analytics e-commerce tracking to the post-request “thank you” page and implemented custom reports and profiles (with partner support) to capture and share product-preference data. The solution delivers at-a-glance reporting for global and country teams, speeding and improving inventory and marketing decisions, reducing reporting time, and providing timely insights that support the company’s bottom line.

Nissan Motor Company