Case Study: Mumzworld achieves 300% ROAS and 48-hour restocking with Google Analytics Solutions

Mumzworld Reaches 300% ROAS With Enhanced Ecommerce and Data Import From Google Analytics

Mumzworld, the Middle East’s largest online retailer for mother, baby, and child products based in Dubai, needed to spend its advertising budget more wisely, get clear ROI across many ad platforms, and reduce lost sales from out-of-stock items. Although the company had abundant user data, it lacked the integrated, actionable insights needed to optimize channels, conversions, and inventory.

Working with InfoTrust, Mumzworld implemented Google Analytics Enhanced Ecommerce, imported cost data from non-Google channels via Analyze.ly, created custom metrics and dashboards, and used remarketing to re-engage high-value shoppers. The changes drove strong results: 300% ROAS across top paid channels, an 11% lift in conversion rate, a 19% increase in purchases (with remarketing revenue up 128%), a 9% rise in ad-driven revenue, and restocking turnaround cut from two weeks to under 48 hours.

Mumzworld

Mona Ataya

CEO and Founder