Case Study: Moncler achieves 72% revenue growth with Google Analytics Solutions

Moncler hits 72% rise in revenue with Google Marketing Platform’s full stack digital marketing solution

Moncler, the Milan-based luxury outerwear and accessories brand, faced the challenge of adapting to changing omnichannel shopping habits in the luxury sector. It needed a better way to measure both online and offline marketing performance, create a single source of digital truth, and improve attribution so every touchpoint received the right value. To address this, Moncler turned to Google Analytics Solutions and its full-stack digital marketing tools.

Google Analytics Solutions implemented an integrated approach using Display & Video 360 and Analytics 360 to unify data, improve measurement, and optimize media buying. Over 18 months, Moncler used these insights to redefine how it planned and measured campaigns, contributing to a 72% year-over-year rise in revenue and stronger performance across its digital marketing efforts.

Moncler

Roberto Eggs

Chief Marketing and Operating Officer