Case Study: Mitsubishi Motors Canada achieves higher conversion rates with Google Analytics Solutions

Mitsubishi Motors Canada uses propensity modeling to increase conversion rate

Mitsubishi Motors Canada wanted innovative ways to reach consumers and improve digital campaign performance, but needed a better way to identify and connect with high-intent audiences. Using Google Analytics Solutions, the company turned to propensity modeling with Google Analytics 360 and Display & Video 360 to better predict and reach likely converters.

Google Analytics Solutions helped Mitsubishi Motors Canada automatically activate these audiences in Display & Video 360, where its agency Jan Kelley built the media campaign around the insights. Over six months, Mitsubishi achieved an 81% decrease in cost per acquisition and a 14x increase in conversion rate, prompting the brand to plan future use of propensity modeling across other Google Analytics Solutions, including Search Ads 360.

Mitsubishi Motors

Steve Carter

Director of Marketing