Case Study: Mango achieves 4.5% mobile conversion uplift and 3.9% mobile revenue increase with Google Analytics Solutions

Mango Dresses Up Its Mobile Results with Google Optimize 360

Mango, the Barcelona‑based fashion retailer with more than 2,200 stores in 111 countries, faced a mobile surge: 62% of site traffic was coming from mobile but mobile transactions lagged behind desktop. The team used Analytics 360 to map the mobile purchase path and pinpoint where users were dropping off.

Using the native integration between Analytics 360 and Optimize 360, Mango ran targeted experiments—like swapping a star favorite icon for a heart (+19% favorites) and adding an “Add” button on product lists (+49% add‑to‑cart)—to streamline mobile shopping. Those changes helped drive a 4.5% increase in mobile conversion rate and a 3.9% rise in mobile revenue, with further tests planned.

Mango