Case Study: Reebonz achieves 55.4% higher ROAS and 20% more transactions with Google Analytics Solutions

Luxury retailer Reebonz reaches fashion savvy shoppers with Google Analytics 360 and DoubleClick Search

Reebonz is a Singapore‑based luxury marketplace (founded 2009) serving fashion‑savvy buyers across Asia Pacific. As mobile usage grew, the company needed non‑siloed data to understand how ads influenced customers who start on one device and convert on another.

Sparkline implemented Google Analytics 360 with User ID to connect cross‑device journeys, revealing that when mobile web was part of the purchase path conversions were up to 2.8× more likely. Performics then enabled cross‑environment signals in DoubleClick Search, producing a 55.4% increase in search ROAS and a 20% rise in paid‑search transactions.

Reebonz

Benjamin Han

Co-Founder