Case Study: 1stdibs achieves a 47% lift in paid transactions and 10% higher ROAS with Google Analytics Solutions

Luxury marketplace 1stdibs reaches new heights with Google Analytics 360

1stdibs is a global luxury marketplace that connects more than 2,000 top dealers in furniture, fine art, vintage fashion, and jewelry with discerning buyers online. As the business scaled, the company needed a more robust, scalable way to collect and analyze e-commerce and cross-device customer data, build an analytics-driven culture, and measure true acquisition costs and cross-channel performance.

Working with Cardinal Path, 1stdibs implemented Google Analytics 360 (plus Tag Manager 360 and BigQuery), established KPIs and custom dimensions, and deployed cross-device mobile measurement and user ID tracking. The solution delivered strong results: a 47% lift in paid-media transactions, a 10% increase in ROAS, a 34% rise in email click-through rates, and a 24% quarter-over-quarter conversion gain, while enabling faster, data-driven decisions and growth of the analytics team.

1stdibs

Jung Lee

Head of Analytics