Case Study: L’Oréal achieves 2.5x offline revenue growth with Google Analytics Solutions

L’Oréal Taiwan increases offline revenue 2.5x with Google Cloud and Google Marketing Platform

L’Oréal Taiwan, part of the world’s largest beauty company, needed a better way to connect its digital marketing with offline store sales. Although many customers discovered and engaged with L’Oréal online, most luxury product purchases still happened in stores, making it hard to measure the return on marketing investment. L’Oréal worked with **Google Analytics Solutions** using **Google Marketing Platform** and **Google Cloud** to address this challenge.

**Google Analytics Solutions** implemented an approach that used data from Google Marketing Platform and Google Cloud to identify and reach customers most likely to buy offline. This helped L’Oréal focus campaigns on high-potential audiences and bridge the online-to-offline gap. As a result, **L’Oréal Taiwan increased offline revenue by 2.5x**, and the success was strong enough to inspire other L’Oréal teams globally.

L’Oréal

May Ng

Chief Digital Officer