Case Study: Ligne-en-ligne.com achieves 11% conversion lift and 20% revenue growth with Google Analytics Solutions

Ligne-en-ligne.com - Customer Case Study

Ligne-en-ligne.com, a leading French diet and well-being site with over 800,000 free members and thousands of premium subscribers, relied heavily on affiliate marketing and a popular two-week €1 welcome offer to drive subscriptions. That dependence raised questions about the long-term value of affiliate-driven users and which acquisition channels actually delivered the highest-value customers.

Working with Keley Consulting and using Google Analytics’ Multi-Channel Funnels, advanced segments and the Model Comparison Tool, the team mapped conversion paths by channel and offer. They discovered SEO and referral traffic accounted for 73% of last non-direct click value for higher-value offers, while affiliates often seeded later direct conversions; they then boosted SEO, SEM, radio and site ergonomics (and later TV). The changes produced an 11% increase in conversion rate and a 20% increase in turnover.

Ligne-en-ligne.com

Louis André

Ligne-en-Ligne.com