Case Study: Líder drives higher in-app purchases at lower CPA with Google Analytics Solutions

Líder drives in-app purchases at a lower CPA with Google Analytics

Líder, a top Chilean retailer, wanted to drive more in-app purchases at a lower cost using Google Analytics Solutions, specifically the new Google Analytics and App Campaigns for Engagement. The company needed better insight into performance across its website, Android app, and e-commerce sales, while improving cost per action (CPA).

Google Analytics Solutions helped Líder use predictive insights and expanded predictive audiences to find more valuable customers. As a result, Líder reduced app campaign CPA by 85% versus previous efforts, and its “Likely 7-day Purchasers” audience achieved a 5.4% conversion rate compared with 0.3% for standard audience lists. In-app sales continued to grow, and Líder now uses App Campaigns for Engagement on an ongoing basis.

Líder

Esteban Bascur Heredia

Manager of Marketing Technology