Case Study: Jobs2Careers achieves double conversions and streamlined workflows with Google Analytics Solutions

Jobs2Careers Doubles Conversions and Increases Workflow Efficiency Using Google Tag Manager

Jobs2Careers, an Austin-based job search engine, needed a faster, more efficient way to manage tags so marketing and engineering could run timely AdWords campaigns and effective A/B tests. Their manual tagging process created bottlenecks—marketing often had to wait on engineering to update creatives and campaign tags.

They implemented Google Tag Manager to deploy universal, customizable tags (including custom JavaScript) and set event-driven rules so marketing could update campaigns without engineering support. The change streamlined workflows and gave teams greater autonomy, and a lead-generation A/B test nearly doubled conversions from 5.57% to 10.31%.

Jobs2Careers

Jack Chang

chief SEO analyst