Case Study: The North Face achieves 3X higher conversions with Google Analytics Solutions

How The North Face used Tag Manager 360 to increase conversions by 3X

The North Face, a global retail exploration brand, needed a better way to understand customer behavior and keep up with changing search language across its website. Using Google Analytics Solutions products like Tag Manager 360 and Analytics 360, the company aimed to capture consumer interactions more simply and optimize how products were discovered online.

Google Analytics Solutions helped The North Face quickly identify emerging search terms, rename products to match what shoppers were looking for, and improve onsite search functionality. As a result, The North Face saw a 3X increase in conversions and revenue, with the brand noting an overnight tripling in performance because customers could more easily find what they wanted.

The North Face