Case Study: Groupe Renault achieves higher sales and lower cost per lead with Google Analytics Solutions

Groupe Renault boosts sales and reduces cost per lead with Google and Salesforce

Groupe Renault, the global automaker, needed a better way to connect online and offline data to improve attribution and make digital marketing more efficient. Working with Google Analytics Solutions and Salesforce, the company used Analytics 360 and Sales Cloud to unify customer insights and build audiences based on dealership sales activity.

Google Analytics Solutions helped Groupe Renault centralize data, create audiences in Analytics 360, and activate them in Google Ads for search and display campaigns in Brazil. The result was a 12% lower bounce rate, a 30% lower cost per lead, and a 9% increase in car sales from digital leads for a Brazilian subsidiary, all without increasing the marketing budget.

Groupe Renault

Laurent Laporte

Global Campaign Performance Tools Director