Case Study: GoPro achieves streamlined tag management and faster campaign launches with Google Analytics Solutions

Google Tag Manager 360 offers GoPro more control and marketing flexibility

GoPro, the maker of wearable and gear‑mountable cameras, was managing dozens of marketing and analytics tags across its web properties, which created versioning headaches, slow deployments and an unsustainable burden on IT as the company scaled.

Working with Analytics Pros, GoPro migrated its tags to Google Tag Manager 360 across multiple platforms, centralizing tag management and giving marketing and agency teams direct control. The move enabled faster campaign launches, streamlined tag deployment, reduced IT overhead and improved the efficiency and responsiveness of GoPro’s digital measurement.

GoPro

Lee Topar

Director of Online Marketing