Case Study: Milliyet Emlak achieves a 32% increase in click-to-call rate and 56% reduction in cost per call with Google Analytics Solutions

Google Optimize helps Milliyet Emlak boost click-to-call rate by 32% and cut cost per call by 56%

Milliyet Emlak, an Istanbul-based real estate marketplace where each listing displays the advertiser’s phone number, wanted to drive more calls from property ads. The team believed a click-to-call button could help but needed to validate a new design to ensure it actually improved user behavior.

Using Google Optimize (integrated with Analytics 360) to run an A/B test, Milliyet rolled out the winning button design and saw a 32% increase in click-to-call rate and a 56% reduction in cost per call. The change generated more calls for agents, led to increased purchases of platform features, and made it easier for the sales teams to sell subscriptions.

Milliyet Emlak

Berkan Bagci

Online Marketing Manager