Case Study: ideeli cuts acquisition cost 14% and boosts repeat purchases 30% with Google Analytics Solutions

Google Attribution 360 insights boost new and repeat business for ideeli

ideeli, a fast-growing online retailer founded in 2006 with more than 6 million members and 20–30 daily sales events, needed a better way to measure marketing as it scaled. Relying on last-click attribution left the team unable to see which touchpoints drove new versus repeat purchases, resulting in inconsistent insights and both over- and under-spending across channels.

By implementing Google Attribution 360, ideeli uncovered that display impressions lifted search performance by 50% and that over half of display ads were below the fold (with 30% never viewed). Within three months they reallocated media to top placements, cut effective cost per action by 14%, increased new member sign-ups, funded remarketing, and lifted repeat purchases by more than 30%, improving overall ROAS.

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