Case Study: Carat achieves 350x multi-channel conversion lift and smarter cross-channel insights with Google Analytics Solutions

Google Attribution 360 helps automotive brand drive marketing innovation

A leading automotive brand engaged media agency Carat to modernize its measurement and move from siloed, incomplete analytics to data-driven marketing. The challenge was to build a unified cross-channel view that would improve efficiency and planning—showing not just which channels performed in isolation but how they worked together to drive sales.

Carat implemented Google Attribution 360, integrated it with the client’s tagging system, and analyzed over 250 campaigns across display, search, social, SEO, and mobile. The work revealed a up to 350x lift in conversions for multi-channel exposure versus single-channel, showed certain display types strongly boost lower-funnel search, advised balancing display cuts with paid-search increases, and confirmed auto-focused sites as top performers—enabling smarter budget decisions and ongoing marketing innovation.

Carat

Stella Voutsina

VP Global Media Operations