Case Study: Shoes of Prey achieves 10% sales uplift with Google Analytics Solutions

Google Analytics Intelligence Alerts help Shoes of Prey capture valuable traffic and gain conversions

Shoes of Prey is an online bespoke shoe retailer that depends on positive online buzz to drive sales. As a young start-up, the company needed a fast way to spot who was writing about them and which referring sites actually drove purchases so they could forge valuable online partnerships.

They used Google Analytics Intelligence Alerts (alongside Google Alerts) to detect sudden spikes in referral traffic, sort referring sites by conversion rate and revenue, and prioritize outreach to high-performing blogs. That targeted approach — exemplified by a partnership and competition with Polka Dot Bride to launch a wedding range — helped kick-start the product launch and delivered a 10% uplift in sales.

Shoes of Prey

Michael Fox

Co-Founder, Shoes of Prey