Case Study: TV App Agency achieves actionable, real-time connected TV usage insights for clients with Google Analytics Solutions

Google Analytics helps TV App Agency efficiently produce high-quality data for their connected TV clients

TV App Agency, founded in 2011, builds cross-platform apps for connected TVs (Samsung, LG, Philips, Google TV and more) using a shared engine to avoid native code. Their challenge was a lack of post-download analytics—no clear data on clicks, downloads, time on app or ad performance—which made it hard to optimize user experience, justify investment and develop monetization strategies.

The agency integrated Google Analytics (server-side APIs) into its platform to track events, ad plays, feature usage and real-time activity. The resulting data gave clients actionable insights—for example, RTVE recorded 100,000 unique visitors in four weeks with a 20-minute average session and Liga BBVA saw up to 18,000 users per week—leading to better investment decisions, improved UX and a competitive advantage in the connected TV market.

TV App Agency