Case Study: Wyndham Vacation Rentals achieves 30% increase in property search click-through rates with Google Analytics Solutions

Google Analytics 360 boosts website engagement by 30%

Wyndham Vacation Rentals, which manages more than 9,000 North American properties, faced poor site usability and missed bookings because backend rules and search results didn’t match what travelers wanted. Seasonal demand and unknown search lead times made it hard to align inventory and marketing, and customers often couldn’t find suitable properties or correct length-of-stay options.

Wyndham implemented Google Analytics 360 and Tag Manager 360 with custom dimensions to capture searched dates, stay length and property attributes, then adjusted backend length-of-stay rules and re-ranked listings by high‑performing attributes. The changes improved customer satisfaction and conversions, enabled smarter marketing timing, and drove a 30% increase in property search click-through rates.

Wyndham Vacation Rentals

Nadir Ali

Director of eCommerce Analytics