Case Study: eFinancialCareers achieves 423% conversion increase with Google Analytics Solutions

Google Analytics 360 and DoubleClick Bid Manager boost conversions by 423%

eFinancialCareers, the world’s leading financial services careers site handling about 4 million job applications across 19 markets annually, wanted to move Google Analytics 360 from a reporting tool to a strategic driver to increase job-application conversions from programmatic display remarketing.

Working with Periscopix, the company integrated Analytics 360 with DoubleClick Bid Manager, tracked behavioral and demographic signals, and built ~300 tailored remarketing lists (segmenting users as active or passive) to deliver dynamic, timely ads. The automated integration drove a 423% lift in conversion rates for remarketing real-time-bidding traffic and a 21% increase in site traffic while retaining high‑caliber applicants.

eFinancialCareers

Céline Versavaud-Collet

Global Senior Marketing Manager