Case Study: Global Tech LED doubles website traffic and cuts CPA by 75% with Google Analytics Solutions

Global Tech LED Brings Back Its Best Customers Using Remarketing With Google Analytics

Global Tech LED, a U.S.-based manufacturer of LED retrofit modules, launched its Solstice® line to drive conversions from consumers, lighting reps, and distributors. After initial success with AdWords boosted phone inquiries, the company’s challenge became keeping visitors engaged, bringing the most promising users back to the site, and moving them further down the purchase funnel.

Global Tech LED activated Remarketing via Google Analytics’ Instant Activation, used Smart Lists to target high-potential visitors with specific product pages, and employed Conversion Optimizer to improve bids for conversions. The campaign drove over 100% more site traffic, delivered a 5× higher CTR than other campaigns, cut CPA by 75%, and helped the company engage new markets in South Asia, Latin America, and Western Europe.

Global Tech LED

John Burns

Director of Marketing, Global Tech LED