Case Study: Gilt Groupe achieves company-wide data-driven decision-making with Google Analytics Solutions

Gilt Groupe - Customer Case Study

Gilt Groupe, a New York–based private shopping site, needed a more powerful analytics solution to capture detailed user-level data, connect website behavior to its data warehouse, and drive more qualified traffic and better ROI. Their previous tools sampled data and were mainly used by a small analyst team, limiting statistically sound insights and broader data-driven decision making across the company.

By adopting Google Analytics Premium, Gilt gained unsampled reports, expanded custom variables and clickstream data for predictive modeling, attribution modeling, and goal funnels, with dashboards refreshed every four hours. Adoption grew to 100+ employees with department dashboards and hundreds of ad‑hoc reports weekly, enabling faster, more accurate marketing and product decisions—e.g., attribution modeling revealed last‑click bias in affiliate metrics and helped rebalance spend—ultimately empowering self‑service analytics and improving ROI.

Gilt Groupe

Ana Kravitz

Web Analytics Senior Manager, Gilt Groupe