Case Study: Dafiti Mexico achieves a 25% boost in site speed with Google Analytics Solutions

Fashion retailer Dafiti enjoys new operational efficiencies and a 25% boost in site speed

Dafiti, a leading Latin American online fashion retailer operating across Brazil, Argentina, Chile, Colombia and Mexico with over 85,000 products and millions of monthly visits, was struggling with more than 100 tags across multiple sites. The tagging complexity increased page load times and tied up IT resources, slowing campaign launches and operational agility.

By implementing Google Tag Manager across its platforms and building a unified data layer, Dafiti migrated all tags into a single system and gave marketing teams the ability to publish and unpublish tags without IT support. The change cut page loads by 25%, reduced IT overhead, sped time-to-market for campaigns and media partners, and improved overall operational efficiency.

Dafiti Mexico

Anderson Kenji Mise

Marketing Intelligence Manager