Case Study: Eltsoft achieves up to 20x revenue growth with Google Analytics Solutions

Eltsoft Gains up to 20X revenue Increase using Admob Interstitials

Eltsoft LLC, founded by Jason Byrne and Robert Diem, builds mobile language-learning apps (including the popular English Grammar app) used by millions across nearly 120 countries. Their challenge was to monetize free, ad-supported apps in a way that delivered language-appropriate, global ads without harming the user experience.

By integrating Google AdMob and switching from banners to rich-media interstitials, and by using Google Analytics to optimize targeting and localization, Eltsoft rapidly improved ad performance. The result was up to a 20× revenue increase, a sustained $7 CPM, and AdMob accounting for about 90% of their mobile ad revenue.

Eltsoft

Jason Byrne

Eltsoft