Case Study: Deckers Brands achieves business growth with Google Analytics Solutions

Deckers Brands drives business growth with Google Marketing Platform and Google Cloud

Deckers Brands, the global footwear, apparel and accessories company behind brands like UGG, HOKA and Teva, needed to move beyond a fragmented, channel-based marketing approach and better connect with consumers across the customer journey. The company also wanted a stronger first-party data strategy and clearer insight into whether its marketing was working, so it partnered with Google Analytics Solutions and adopted Google Marketing Platform.

Google Analytics Solutions helped Deckers Brands use Google Marketing Platform and Google Cloud to centralize customer data, spot consumer trends, model behavior with BigQuery, and optimize ad creative with machine learning. As a result, Deckers Brands became more customer-centric, improved its ability to reach and engage consumers with relevant messages, and strengthened its foundation for future growth by leveraging first-party data more effectively.

Deckers Brands

Richard Russell

Vice President of Omni Marketing