Case Study: Algeco achieves 20% more qualified leads and 152% revenue growth with Google Analytics Solutions

Data Studio Builds Better Leads For French Modular Space Company

Algeco, a French pioneer and market leader in modular construction, needed to prove that Google advertising drove new client acquisition, understand how web leads translated to revenue, and shift from a cost-per-lead to a cost-per-contract model. To get those answers it partnered with AWE, a data-focused B2B digital agency, to better connect marketing activity with sales outcomes.

AWE combined Salesforce, Google Ads and Google Analytics data in Data Studio (with BigQuery) to track contracts back to individual leads, revealing high weekend conversion rates and misaligned CPA-based bidding. By optimizing bids, keywords and lead prioritization for contract value, Algeco saw a 20% increase in qualified leads and a 152% increase in campaign-driven revenue, with 55% of campaign clients new to the company and wider organizational adoption of the reports.

Algeco