Case Study: Claro Shop achieves higher in-app purchases with Google Analytics Solutions

Claro Shop uses Google Analytics 4 to increase in-app purchases in time for the holiday season

Claro Shop, a retailer preparing for the Buen Fin holiday season, turned to Google Analytics Solutions and Google Analytics 4 as its primary analytics tool to better understand user behavior across its app and website. The company needed deeper insights to compare web and app performance and identify opportunities to drive more in-app purchases.

Using Google Analytics Solutions, Claro Shop applied Google Analytics 4 predictive audiences to target app users who had installed the app but had not yet purchased. The campaign used the “likely 7 day purchasers” audience template, helping the team reach the right users with relevant content and improving app engagement and purchase performance during the short holiday sales window.

Claro Shop

Christian Ordaz

Head of Marketing