Case Study: PBS achieves 30% boost in traffic and registrations with Google Analytics Solutions

By tailoring the features of Google Analytics, LunaMetrics helps PBS increase both conversions and visits by 30%

PBS, the nonprofit public broadcaster behind PBS.org and PBSKIDS.org, needed a cohesive way to monitor web performance across hundreds of member stations and give individual program producers access only to their show-specific data while tracking registrations and video views. Existing analytics were fragmented and hard to maintain, so PBS required a scalable, governed solution that provided both enterprise-wide visibility and producer-level insights.

LunaMetrics implemented a two-code Google Analytics setup (one enterprise account plus customized producer accounts), added event tracking and conversion funnels for video views and registrations, and trained PBS staff. As a result, PBS increased traffic by 30%, boosted registered users by over 30% through registration optimizations, launched two new video portals informed by viewing data, and now uses timely analytics to guide ongoing decisions.

PBS

Amy Sample

Senior Director