Case Study: Bookit achieves stronger funnel performance with Google Analytics Solutions

BookIt moves new users through the funnel with insights-driven creative

Bookit, an online travel company specializing in all-inclusive vacations to the Caribbean and Mexico, wanted to grow by reaching new customers who had not booked on the site before. To improve top-of-funnel performance and build longer-term loyalty, Bookit worked with Google Analytics Solutions and DELVE, using insights from the Google marketing stack and metrics like bounce rate and time on site to guide its digital media strategy.

Google Analytics Solutions helped Bookit and DELVE optimize non-branded search and tailor creative and messaging to attract quality traffic while managing ROI across the funnel. The approach delivered consistent CPC and “huge lifts across the board,” with proxy site metrics used in real time to fine-tune performance and support growth in direct, organic, and branded search traffic.

Bookit

Greg Sobiech

Founder and Managing Partner