Case Study: Big Bang ERP achieves 274% online revenue growth with Google Analytics Solutions

Big Bang Boosts Sales by 274% With Help From Red Orbit

Big Bang, a leading Slovenian consumer electronics retailer with 18 stores and the country’s second-largest e-commerce site, set an ambitious goal to increase online revenue by 250% within 18 months. To achieve this they needed a clearer view of the customer decision journey across devices, channels and offline stores.

Partnering with Red Orbit, Big Bang implemented Google Analytics across all touchpoints, defined micro- and macro-conversions, added custom data (including weather), linked AdWords and imported cost/UTM data, and used advanced modeling. The results exceeded the target: online revenue grew 274%, ecommerce conversion rate rose 168%, cost per conversion fell 74% (laptop CPC −92%, tablets/TVs >81% declines), AdWords conversion rate +155%, ROAS +310%, and a revenue-forecast model achieved 99% accuracy.

Big Bang ERP