Case Study: Banco Azteca achieves 178% higher financial product sales with Google Analytics Solutions

Banco Azteca increases financial product sales by 178% with Google Marketing Platform

Banco Azteca, Mexico’s largest digital banking institution, needed to simplify a fragmented technology stack and break down data silos across its affiliate network. To better understand customer journeys and deliver more relevant financial products, the bank looked to Google Analytics Solutions, using Google Marketing Platform alongside BigQuery and Google Cloud for a more unified view of prospects.

Google Analytics Solutions helped Banco Azteca consolidate and activate customer insights across its data sources, enabling more tailored website experiences and more effective marketing. The result was a 178% increase in financial product sales, along with lower campaign and lead acquisition costs and a better understanding of audience journeys that helped grow the digital business.

Banco Azteca

Montserrat Nava

Head of Digital Sales