Case Study: Ariat boosts conversions and cuts cart abandonment with Google Analytics Solutions

Ariat uses data to improve customer experience and drive results

Ariat, the leading U.S. equestrian footwear and apparel brand, launched a major new e-commerce site and needed a robust analytics program to justify the investment and measure success across revenue, conversion, merchandising, promotions, and digital marketing channels—plus softer “micro-conversions” like email signups and social shares.

SwellPath recommended and implemented Google Analytics with a custom measurement framework, campaign tracking, event tags, and micro-conversion goals. The data-driven changes drove a 17% increase in per-visit value, an 18% reduction in cart abandonment, a 14% rise in e-commerce conversion rate, an 80% improvement in on-site promotion effectiveness, and a 206% increase in email signups.

Ariat

Holly Dresden

Director