Case Study: airBaltic achieves 125% sales growth with Google Analytics Solutions

An airline soars with Google Data Studio

airBaltic, a hybrid airline serving more than 60 destinations from Riga, Latvia, faced the challenge of scattered data across booking, revenue management, and marketing systems. The company already used Google Analytics Solutions’ Google Analytics 360, but needed a better way to consolidate data sources and make reporting easier for its teams and partners.

Using Google Analytics Solutions’ Google Data Studio, airBaltic built a single source of truth dashboard, automated reporting, and created more detailed views across internal and external teams. The result was streamlined in-house processes, more than 35 custom reports, and a 125% increase in sales from AdWords-driven dashboards.

airBaltic

Maris Rudens

Head of Digital Marketing