Case Study: Amari Hotels achieves 44% increase in bookings with Google Analytics Solutions

Amari - Customer Case Study

Amari Hotels, part of the Onyx Hospitality Group with 13 properties across Thailand, needed to understand how its various digital channels worked together to drive bookings. Lacking cross-channel attribution and clarity on visitor paths made it difficult to optimize marketing spend and prioritize channels.

By using Google Analytics Multi-Channel Funnels (Path Length, Top Paths, Assisted Conversions), the team identified that 58% of paid-search converters decided in one visit while 57% of transactions involved multiple interactions. They redesigned landing pages, expanded Google Display Network coverage, and rebalanced generic keyword spend—driving a 44% increase in bookings from the new landing pages, an 11% lift at Amari Palm Reef Samui from display expansion, higher average booking values, and lower cost per conversion.

Amari

Chetan Patel

Vice President of E-Commerce, Onyx Hospitality Group