Case Study: AIDA Cruises achieves faster, scalable customer insights with Google Analytics Solutions

AIDA Cruises speeds ahead with scaled insights and efficiencies from Google Marketing Platform

AIDA Cruises, one of the largest brands under Costa Cruises Group, wanted a better understanding of the customer journey on its website, including how visitors became customers, how they behaved online, and when they completed transactions. To support a major relaunch of thousands of pages and its booking system, AIDA Cruises worked with Google Analytics Solutions partner Trakken and used Google Marketing Platform tools, including Tag Manager 360 and Google Analytics 360.

Google Analytics Solutions helped AIDA Cruises build a scalable analytics environment for reporting, testing, and analysis. With Tag Manager 360, the team could deploy and test tags faster and standardize code across domains, cutting tag deployment time from 21 days to just one day and reducing dependence on IT. This gave AIDA Cruises faster, more reliable insights and improved efficiency across its digital operations.

AIDA Cruises

Marc Schwinzer

Web Analyst