Case Study: InsureandGo achieves threefold increase in measurable customer touchpoints with Google Analytics Solutions

After InsureandGo Implemented Google Tag Manager, Customer Insights Grew Threefold

InsureandGo, the UK’s largest travel insurance specialist founded in 2000, needed a clearer, faster way to understand the full customer journey and decision-making across its site. Reliance on IT for tag changes meant slow testing cycles and limited measurable touchpoints, which constrained optimization and conversion insight.

By implementing Google Tag Manager plus Google Analytics auto-event tracking, custom dimensions and advanced segments, the marketing team took control of tagging and began testing changes in weeks rather than months. The move tripled measurable touchpoints (from 3 to 9), shortened testing time from six–nine months to weeks, and supported a targeted price change that boosted e-commerce rate and transactions by 5%.

InsureandGo

Foster Congrave

Digital Marketing Manager