Case Study: AccuWeather boosts advertiser value and ad revenue with Google Analytics Solutions

AccuWeather delivers enhanced value to advertisers with DoubleClick for Publishers + Google Analytics 360

AccuWeather, which reaches more than 1.5 billion people daily with forecasts across devices and platforms, needed to deliver more targeted value to advertisers and increase site ad revenue. The company couldn’t easily connect ad delivery and revenue data with user behavior, so its ad sales and product teams lacked the insights to match weather-driven user intent with relevant ad messages.

By linking DoubleClick for Publishers with Google Analytics 360, AccuWeather brought DFP revenue and CPM metrics directly into Analytics, enabling behavior-based audience segmentation and tailored ad packages. The integration led to measurable uplifts—average revenue per 1,000 sessions rose about 45% for certain campaigns—and an advertiser survey showed exposed users were 6.5× more likely to purchase within 30 days; the new behavior-driven ad products increased advertiser engagement and boosted overall revenue.

AccuWeather

Steve Mummey

Director of Ad Strategy & Audience Development