Case Study: Česká spořitelna achieves 25% conversion lift and 50% faster meeting preparation with Google Analytics Solutions

A traditional bank goes digital with Google Data Studio

Česká spořitelna, the largest bank in the Czech Republic with more than 2 million active customers, needed a better way to understand how digital channels drove conversions. Its data was fragmented—employees manually imported spreadsheets and the media agency used separate reporting—creating wasted time and slow, siloed decision-making; the bank wanted a single point of reference, faster meeting prep, and real-time drill-downs.

By adding Google Data Studio to its existing Google tools, Česká spořitelna created shared, customizable dashboards that automated reporting, enabled instant drill-downs, and opened data access across teams and its agency. The change produced a 25% lift in conversions in six months, cut meeting preparation time by 50%, allowed fewer than 10 people to optimize multiple campaigns, and helped socialize data-driven decision making across the company.

Ceska Sporitelna

David Vopelka

Digital Marketing Manager