Case Study: 412 Food Rescue cuts reporting time by 50% with Google Analytics Solutions

412 Food Rescue uses the new Google Analytics to cut reporting time by 50%

412 Food Rescue, a nonprofit founded in 2015, needed a faster way to understand where volunteers were coming from and how people were engaging across its web and app channels. Its reporting had become time-intensive because data was being pulled from multiple sources, making it harder to recruit more Food Rescue Heroes and grow community participation.

Google Analytics Solutions, working with 412 Food Rescue’s digital analytics partner Bounteous, implemented the new Google Analytics to unify web and app data and provide a fuller view of the user journey. The organization gained better insight into volunteer engagement, donations, and campaign performance, uncovered patterns like slower weekend activity, and cut reporting time by 50%, freeing staff to focus more on strategy and outreach.

412 Food