Case Study: Orra Jewellery achieves targeted online growth with Google Adwords

ORRA uses the Google Display Network to spread its sparkle online

Orra Jewellery, one of India’s leading jewellery retail chains, faced the challenge of reaching customers in a fragmented market where regional tastes and buying behaviors strongly influence purchases. The company turned to Google Adwords and the Google Display Network to build a highly targeted digital marketing strategy and support its online growth.

Google Adwords helped Orra Jewellery run regional campaigns with tailored messages and offers, target audiences on relevant lifestyle and food sites, and use remarketing to re-engage visitors. The result was stronger website traffic and more effective advertising, leading Orra Jewellery to increase its digital marketing investment to ten times its previous level.

Orra Jewellery

Vijay Jain

CEO & Director