Case Study: Craftsvilla achieves tenfold online revenue growth with Google Adwords

Craftsvilla goes online to support thousands of Indian artisans

Craftsvilla, an online marketplace for handmade, vintage, ethnic, organic, and natural Indian products, wanted to revive traditional handicrafts and help thousands of artisans gain an online presence. With limited brand awareness and a need to build credibility in the ethnic products market, Craftsvilla turned to Google Adwords for support.

Using Google Adwords and participation in Google’s Great Online Shopping Festival, Craftsvilla built brand awareness and strengthened its market position. The company grew revenue from online ads tenfold over 12 months, helping it become a leading player in its category and providing a steady income for thousands of Indian artisans.

Craftsvilla

Manoj Gupta

CEO and Co-Founder