Case Study: Zaim achieves up to 48% higher eCPM with Google AdMob adaptive banners

Zaim boosts eCPM up to 48% with AdMob adaptive banners

Zaim, one of Japan’s most popular budgeting apps, needed to improve ad experiences across many device sizes and boost the profitability of its Android app and hybrid revenue stream. They turned to Google AdMob and evaluated AdMob’s responsive adaptive banner ads as a replacement for their previous banner solution.

By switching to Google AdMob adaptive banners, Zaim achieved measurable gains: eCPM rose 48% on Android versus their prior solution, eCPM increased 27% on iOS versus standard AdMob banners, and Android click-through rate improved 33%; implementation was straightforward, match/fill rates neared 100%, and overall ad revenue materially increased.

Zaim

Arai

Ad Operations Manager