Case Study: Brighthouse achieves 130% revenue growth with Google AdMob video interstitials

White Tiles 4 Grows Revenue By 130% With AdMob Video Interstitials

Brighthouse, a Shanghai-based game developer, shifted from PC to mobile and launched White Tiles 4 in 2014 with the challenge of generating more revenue without harming the user experience. To monetize the hit game and provide natural breaks in intense gameplay, Brighthouse partnered with Google AdMob and used AdMob video interstitials alongside Google Analytics for tracking.

Google AdMob implemented video interstitial ads at key moments and supplied analytics-driven insights to optimize placement and performance. The result: app traffic rose 20%, revenue increased by 130%, AdMob interstitials now account for 60% of app income, and Brighthouse achieved a 99% fill rate—growth that helped expand the team from 20 to nearly 100 employees.

Brighthouse

Boxun Wang

Chief Executive Officer